Crane PAX/Loyalty Layer is an integrated part of Crane PAX Reservation and ticketing system. It provides advanced Airline Loyalty Management Functionalities, brings together a rich set of functions and ease of use.  The robust and proven architecture of Crane PAX/Loyalty Layer enables easy integration with other systems of the airline, program partners, and service providers.

As a complete IT solution to run a loyalty system, Crane PAX/Loyalty Layer comes with a complete and easily configurable website, a powerful ‘rules engine’ which enables you to implement your marketing strategies easily and an advanced interfacing module that allows integration with different systems on different IT platforms.

Its CRM capabilities are fine tuned for successful Airline Loyalty Management, able to turn frequent flyer programs into very powerful marketing tools that can improve brand value and revenues.

General Information

• Can be used by any airline from "legacy" to low-cost.
• Scalable.  No matter how large loyalty operations are in terms of rules complexity or member volume, It is the optimum solution for all airlines.
• Business know-how.  Hitit's in-depth knowledge into Frequent Flyer Programs and their interaction with other airline systems results in seamless implementation and integration of Crane PAX/Loyalty Layer.
• Crane PAX/Loyalty Layer is especially suitable for airlines within an Alliance, providing rich partner accrual / redemption management functionality.
• Hitit offers Loyalty layer as hosted solution. Hitit's support team provides round-the-clock support.

Basic Member Data

• Detailed demographic data is kept for each frequent flyer program member.
• Name, contact information, preferences, multiple home & business addresses
• Seat preference, meal preference, medical equipment
• Hobbies, lifestyle, and other personal information
• FFP Member card information, card level, card history
• FFP Member status
• FFP Member name and contact information can also be kept in local scripts, such as Arabic or Chinese script.
• Family or other relations between members can be defined

Correspondence

• A complete communication history with the members is stored including all "credentials" (welcome packs, cards, warning letters, statements etc).
• Correspondence in local scripts possible.
• Email and fax integration.
• Allows frequent and flexible communication between FFP and its members to achieve optimum results in marketing and customer retention.

Letters & Statements

• Welcome letters
• Tier change letters and warnings
• Email and paper statements
• Letter Templates

Web Site

• A complete and configurable website is delivered with the software
• Custom web sites are prepared upon request
• Enrollment, profile update
• Balance, tier, and expiry information
• Activities, past statements
• Retro claims
• Redemptions
• Mileage and upgrade calculators

Activities & Redemptions

• Flight activities, non-flight activities, adjustments
• Separate tier and award point balances
• Automatic processing of FTL messages
• Automatic retro -activity processing
• On-line or off-line redemptions
• Flight and service awards
• Cash and miles redemptions
• Points sell

Customer Affairs

• Built in Customer Affairs module
• Handles all incoming email and fax messages
• Message work flow management
• Manages member complaints and compliments
• Manages fax and email queues and logs all incoming and outgoing member correspondence.
• The department manager can monitor the status of each request, and each customer care specialist, and can make assignments.
• Crane places all the incoming fax and email messages in a queue, and can forward those messages to more than one department.
• Alerts members about available promotions
• Email, web, fax, and SMS integration
• Customized or standard template letters
• Compatible with Crane PAX/Customer Care Layer, Hitit's popular Enterprise Wide Customer Contact Center and Customer Affairs solution for a wide range of advanced features.

Partnership Management

• Powerful Airline Loyalty Management partnership.
• Airline Partners: Crane PAX/Loyalty Layer has advanced features to make the partnership between Airline Loyalty Management programs an easy task. Hitit's customers include the members of the largest airline alliances with complex partnership structures.  All accrual, retroactivity, redemption and billing procedures are handled automatically without any manual intervention.
• Non-Airline Partners : Crane PAX/Loyalty Layer has full automatic data exchange and billing procedures for non-airline partners.
• Real-Time data exchange between partner systems with web services.

Marketing and Decision Support

• Advanced PNR repository
• Detailed rules for accrual : Bonus rules, threshold rules and consecutive activity rules
• Member segmentation
• Individual campaigns
• Email blasts
• Campaign management

Program Management

• Flexible Rules for managing accruals, redemptions and tiers
• Partner data transfer and billing
• Special features for airline partners and alliances
• Configurable interfaces
• Powerful and flexible reporting module.

Technical

• Available for in-house or hosting of your Airline Loyalty Management operations.
• Full-function hosting solutions
• Various interface API’s, including web services to integration
• Enhanced interface file generation, and transfer control
• Easy integration with IBE
• Native integration with other products of the Crane family
• Oracle database