Crane Loyalty Management System

is a proven software package blending a modern technological infrastructure and a rich set of loyalty functionality. Our commitment, the experience of Hitit teams and the rich functionality of Crane products have resulted in innovative and highly successful loyalty system implementations.

Executive Summary

In today's global commercial environment, customer service is even more paramount to success in an evermore competitive market place. Servicing most valued customers with the attention and respect they expect and deserve, can distinguish your products and services from the competition.

True "Relationship Marketing" and effective CRM will bring customers back repeatedly and positively impact your bottom line while establishing a stronger team approach. The goal, ultimately, is to promote a "conversation" so satisfying to customers that it moves their attention off price and on to added value. The Loyalty Management System family of products is designed with this goal in mind. With Loyalty Management System you can deliver a "personal company" for each customer, a company that knows them "personally" and addresses their individual needs and problems.

Loyalty Management System provides the power to run an effective Loyalty Program. It is a powerful tool with rich functionality to run loyalty operations with ease, with its CRM functionality enabling "1-to-1" contact with customers. With clever customer segmentation and targeted campaigns, each member of your program can feel like they are customers of their own "personal company", where everything is designed around their needs and behavior patterns.

With investment in Loyalty Management System, your company will be focused on developing long-term relationships and improving corporate performance through customer loyalty and customer retention.

Market Position

Airlines

Over 20 airlines currently implement the Crane Loyalty Management System to power their loyalty programs. A full list of clients can be found here.

Other Sectors

In 2007 Hitit released a generic version of its Loyalty Management System that can be used across various industries. The first implementation of the product was for the WAFI CITY MALL in Dubai.

Loyalty Management System FF Highlights

A Loyalty System which brings rich functionality, high technology, and cost effectiveness.

A CRM Tool that helps you to have 1-to-1 contact with your members and make targeted campaigns.

A Proven System with a growing customer base.

Loyalty Management System Modules

Loyalty Management System FF is made of a number of modules. All modules are built on a solid CRM core infrastructure. The four modules are the touch points of the system to various groups of users, including the members of the loyalty program. All modules are surrounded by a set of interfaces that facilitate data exchange with various systems.

Loyalty Management System User: This module is used by Call Center and Loyalty department to view and manage the Member Work Area.

Loyalty Management System Administrator: This module is used to define system parameters and business rules.

Loyalty Management System Reports: Operational and management reports.

Loyalty Management System Correspondence: Queue Manager, Mass Mailing and Internet.

Loyalty Management System Core: Batch jobs to manage routine tasks.

Loyalty Management System Interfaces: Various interfaces to exchange data with other systems.

Member Work Area

The main concept in LMS revolves around what we call as member Work Area. Member work area puts all information about a member in a neatly organized structure and provides 360° view of a member.