"Each customer is unique ". This is a core theme in RM. However many RM software fail to realize the fact that " each company is unique too". It is next to impossible to find a single RM solution that can fit all cases.Our RM strategy is based on this theme. We provide a flexible RM infrastructure that can be customized for each case.There are many basic functions in each RM system. These building blocks are supplied by Crane. Using these blocks it is an easier task to implement a full function customized RM.

Rule based system
RM is a rule based system. All rules about how activities and customers will be processed can be arranged dynamically. This makes it possible to implement new marketing policies with virtually no effort.

All award functions, transitions between card tiers, cross product marketing decisions and announcements are controlled by rules.

Powerful Communication Center
Keeping in touch with its members is a core function in any successful RM system. RM has a very powerful set of facilities for this purpose. Fax, e-mail, surface mail and phone channels can be used to communicate with each customer.

Incoming and Outgoing
Fax and mail services are directly managed by RM.

RM prepares statements and announcements. For the customers who prefer e-mail or fax all distribution is done automatically. For postal distribution, special interfaces provided for mass printing and mailing.

The call center and RM department can reach all information about a customer including his activities, products and correspondences.

The system supports a template structure for written responses to customers in order to ensure standardization and quality of service

Rich Reporting and Analysis
RM has a powerful reporting module where a set of fixed reports can be defined.

In addition to this function, systems also include an ad-hoc query wizard. The output of Query Wizard can be obtained as reports or can be exported to other programs for processing.

Technology
RM is an open system built on Oracle technology. Internet is an integral part of its functionality.The open architecture makes it easy to interface with other systems.

Key Features

• Customer data management
• Activity management
• Product management
• Rule management
• Correspondence
• Partner companies
• Call Center functions
• Internet
• Microsoft Office Integration